According to a study done by Promotional Products Fact Sheet in 2017, about 82% of the consumers have a positive impression about businesses that give out promotional products. The study also shows that promotional products are the most effective type of advertising for people from different generations. There is a much higher possibility that 83% of the consumers who receive promotional products will do business with the company that gave them promotional products.
If you are a business owner in Australia, you know the importance of brand awareness. Promotional products have immense potential to increase sales for your business as people are more likely to remember your brand. You don’t have to spend a large sum of money for promotional products as they are affordable.
Given below are five benefits of promotional products:
1. Increases brand awareness and loyalty
As you are running a small business, it is important that you increase the awareness of your brand as much as possible. According to the study above, nine out of 10 consumers can recall the brand that provided them with the promotional products. You can see that by giving out promotional products to your consumers, your brand will be able to stand out from the rest of the competition. At the same time, consumers are more likely to remember your business because of the promotional products. The study by 2017 Promotional Products Fact Sheet shows that nine out of 10 consumers will remember the brand that gifts them promotional products.
2. Minimum investment for maximum conversions
When you are running a business in Australia, you will have to budget your finances so that you can support all your operations. Marketing and advertising strategies may not be effective when the budget is low. As a result of this, you will have to think about strategies that are low on investment and high on conversions. Promotional products are the perfect solution to limited marketing and advertising budgets because they have the highest chances of conversion. Even if you give your consumers a small gift as a promotional product, you will be able to ensure consumer loyalty.
3. Improved relationships with customers
You will be able to improve the relationships with your customers with the help of promotional products. When you have strong relationships with them, it will be beneficial to your business in the long run. As a business owner, it is vital that you earn the trust and loyalty of your customers so that they will continue to do business with your brand. When you provide useful promotional products to your customers, they will recommend your business to their family members and friends. As a result of this, your consumer base will improve significantly.
4. Alternative type of business card
All businessmen give their business cards to consumers so that they remain memorable. While business cards are the traditional way to gain the attention of people, promotional products are the new and creative way to do the same. According to the Promotional Products Fact Sheet, 81% of the consumers will keep the promotional products for over a year. Imagine how many people will remember your small business in Australia when you leave behind promotional products instead of business cards.
5. Better customer retention
When you provide promotional products that are useful to your consumers, they are more likely to use these products. As a result of this, they will remember your brand and continue to use your products and services.
As you can see, these are just a handful of the benefits of promotional products for your business in Australia. Reap these benefits as soon as possible by investing in promotional products today!